Grapevine Surveys is packed with great features to deliver effective on-site and post-purchase surveys for your Shopify store.
With multi-question surveys, Flow integration and channel level attribution, Grapevine provides you with the tools you need to gain customer insights and gauge customer satisfaction at key moments in the buyer journey.
Whether you're looking to optimise marketing spend or improve the overall customer experience, Grapevine helps you turn feedback into action.
Main features
Multi-question surveys
Each question within a multi-question survey can be of a different type if required, with configurable settings for each question. Using our intuitive survey editor, creating multi-question surveys is quick and simple
On-site survey pages
Embracing the increasing importance of zero-party data to merchants, we've introduced on-site survey pages that can be used to collect customer sentiment, preferences and feedback about products and services at any point throughout the customer lifecycle.
This powerful feature enables you to publish numerous surveys' as pages hosted within your store. If you're already gathering customer attribution insights with a post-purchase survey, standalone surveys can build on those insights as customers pass through each touchpoint of the sales cycle.
Shopify Flow integration
Our Shopify Flow triggers allow you to pass survey response data directly into Shopify Flow for further processing. Whether you have other apps or systems connected to Shopify Flow, or you're just looking to push all of your survey data into a Google Sheet, our Flow triggers provide a flexible solution that is seamlessly integrated within your Shopify environment.
Shopify Flow workflows can be set-up to analyse each survey response against a set conditions and take any actions necessary.
For example, you may want to undertake certain actions when a particular response is received, like send an email to the admin team when a low NPS score is received, or add a specific tag to an order. You may simply wish to send all survey responses into a Slack channel for the team to keep an eye on.
Using our Shopify Flow triggers allows you to take control of your survey response data, providing you with unlimited flexibility over what happens next.
Take a look at our article on sending survey data into Shopify Flow
Embeddable surveys
If you or your team are building out headless Shopify solutions, our embedded survey feature provides an elegant and stress free solution.
Surface customer experience surveys at any stage of your hand crafted headless storefront, on any page.
Take a look at our article on embedding surveys into Shopify headless storefronts
Exporting survey response data
You can filter and then export your Grapevine survey responses to a CSV file ready for analysis and inclusion into your monthly marketing report.
Survey report view
The Grapevine Surveys report view let's you see at a glance how respondents are engaging with your surveys.
Grapevine Surveys will track all of your survey submissions and impressions across multiple channels.
A quick glance at the survey report will inform you which of the answers to your survey questions are the most popular.
A variety of question types
Setting up a Grapevine survey is simple. To begin, you'll need to decide on what types of questions you'd like to ask. Any number of question types can be combined within a multi-question survey.
We currently have the following question types to select from:
When asking multiple questions within a single survey, you can introduce a content block between questions to provide more context about the next set of questions.
Unlimited number of published surveys
You can publish as many on-site or embedded surveys as you need. Collect customer feedback and gauge customer satisfaction at each stage of the customer lifecycle.
Create custom segments with Google Analytics
Once enabled, we'll send events into your Google Analytics account each time a user views or responds to your survey. For this integration to work, you will need to have Google Analytics already set-up in your store.
Target surveys to specific channels
Publish a different survey to each sales channel.
For example, you can publish one survey for customers checking out via your online store and another for customers buying in person via Shopify POS.
Tailor your surveys to the channel where your customers have found you and gain deeper insights by asking more specific questions.
Applying survey responses as order and customer tags in Shopify
Tagging adds an extra layer of information that can be pushed into 3rd party Order Management, CRM or Email Marketing systems to provide powerful customer segmentation for retargeting.
You may have received orders from Customers who found out about your store by walking past your brick and mortar shop. If the customer has completed your survey and their order is tagged with their response, e.g. "Walked past shop" then you can include a flyer when packing their order to inform them of a special shopping event at the store.
Klaviyo integration
Attach survey responses to customer profiles in Klaviyo. This allows you to create email flows based on a customer's response to your survey. You could even create a flow for those customers who don't respond to your survey.
Distributing on-site surveys using OrderlyEmails
The method you choose to distribute your on-site surveys will depend on which stage of the customer journey your survey is intended to gather feedback on.
Shopify's email notifications are widely used to contact customers at crucial customer touchpoints, like confirmation of shipping, an order refund or the approval of a return request.
Many of our merchants have utilized the OrderlyEmails app to fully brand these email notifications and drop in post-purchase discounts, recommended products and upsells at the same time.
Take a look at how to distribute your on-site survey through OrderlyEmails.
Distribute on-site surveys using Sufio
If you're using Sufio to create and send invoices, credit notes or quotes, then these too are key customer touchpoints where you can ask customers a question about areas of your business that you're looking to either improve or validate.
Our on-site surveys open up the potential to learn more about every aspect of your business, so why not deploy them at the point of invoicing or when issuing a credit note?
Take a look at how to distribute your on-site survey through Sufio.
Need any help?
Please do get in touch if you have any questions about any Grapevine Surveys features.