"Can I email my survey?"...yes, and there are actually two different ways to do it in Grapevine Surveys and they each solve different problems. This article explains both, so you can choose (or combine) the right approach.
Please note:
Grapevine Surveys does not send out any emails from the app. Email sending is handled by links to an email template in your preferred email sending platform or by adding links to your Shopify Notification emails.
The two approaches at a glance
| One Click Survey Links | On-site Survey Pages |
What the customer does | Clicks a link/button/icon in an email and their answer is recorded instantly - no page needs to load | Clicks a link in the email, which opens a full on-site survey page on your store where they answer the survey question(s) |
Best for | A single, simple question (e.g. CSAT, NPS or "how did you hear about us") | Any survey, a single question or multi-question survey where you want a full on-brand survey experience |
Eligibility | Only surveys whose first question uses fixed responses (e.g. fixed choice, CSAT, NPS) | Any survey, any question type, any number of questions |
Where the answer is captured | The moment the link is clicked, no onward page visit is required | On the on-site survey page, after the customer arrives and submits their answer to a question. |
Multi-question surveys | Additional questions are handled by sending the customer to a one click landing page after their first click | All questions are delivered via the on-site survey page, either all on one page, or one question after another (using our step-by-step setting) |
Design/presentation | You build the look of the survey in your email (buttons, star ratings, smiley icons, plain text links). Grapevine only provides the destination answer URLs. | Grapevine renders the entire survey page for you, inheriting your theme's header/footer/styling which can be changed using Custom CSS via the standalone settings in the survey editor. |
Attribution (customer/order data) | Supported via URL parameters ( | Supported via URL parameters, or via on-page name/email fields if you want the customer to self-identify. |
Setup effort | Slightly more involved as you need to copy multiple response-specific links into your email template and style them yourself. | Simpler. One URL to drop into your email; the survey page does the rest. |
Confirmation experience | Either a Thank You page or a JSON response (for automations/webhooks). | The submission flow provides a thank you page which is part of the on-site page. |
One Click Survey Links - pros and cons
Pros
Lowest possible friction: one click, no page load, no typing which is great for boosting response rates
Works well for visual response formats (star ratings, smiley faces, Yes/No buttons) directly inside the email
Can return a JSON payload instead of a page, which is useful if you're piping responses into an automation or webhook
You can capture the first click instantly and then send the respondent on to a landing page to answer follow-up questions
Cons
Only works if the first question has a particular question type, (fixed choice, CSAT, NPS). You can't use an open text or more flexible question type as the entry point
You are responsible for the visual design in the email itself; Grapevine doesn't provide layout, buttons, or styling for this part
More setup steps: each answer option gets its own unique link that needs to be copied into your template and customised with merge fields to identify the respondent.
On-site Survey Pages - pros and cons
Pros
Works with any survey, regardless of question type or number of questions
Grapevine builds and styles the whole page for you, inheriting your store's theme automatically
There is a custom CSS field in the survey editor for you to override CSS Styles
Simple to distribute, you only need one URL per survey
Supports both anonymous responses and identifiable responses (via name/email fields or URL parameters)
Cons
Requires the customer to leave the email and land on a separate page to answer which is an extra step compared to a single click
Slightly lower response rates than a true one-click experience, since it's not instant